Most Baby Bags Are Overdesigned and That’s the Problem
Walk into any baby product store and the bag selection is overwhelming. Structured, backpack-style, tote, messenger — each promising to solve every parent’s organisational challenge simultaneously. There are fifteen pockets, a built-in changing mat, insulated bottle holders, wipe-clean linings, stroller clips, and a laptop compartment that nobody with a newborn has ever used. The marketing […]